MAHARDHIKA, M.; FADLI, J. A. PENGARUH CELEBRITY ENDORSMENT, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP NIAT BELI PRODUK SERUM SOMETHINC DI INSTAGRAM. Jurnal Manajemen Bisnis Dan Organisasi, [S. l.], v. 2, n. 2, p. 1–15, 2023. DOI: 10.58290/jmbo.v2i2.94. Disponível em: https://jurnal-cahayapatriot.org/index.php/jmbo/article/view/94. Acesso em: 23 mar. 2025.