PERSEPSI PENGGUNA TERHADAP PENERAPAN AI UNTUK ANALISIS KOMENTAR MEDIA SOSIAL

Amanda Putri Rizkita; Nadine Octavianta; Habibah Zahra Siregar; Salsabilla Khairus Syifa; Dila Handayani

doi:10.64626/jukomtek.v5i1.552

Penulis

Amanda Putri Rizkita Universitas Islam Negeri Sumatera Utara
Nadine Octavianta Universitas Islam Negeri Sumatera Utara
Habibah Zahra Siregar Universitas Islam Negeri Sumatera Utara
Salsabilla Khairus Syifa Universitas Islam Negeri Sumatera Utara
Dila Handayani Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.64626/jukomtek.v5i1.552

Kata Kunci:

AI, Perception, Analysis, Social, Indonesia

Abstrak

Increasing social media activity has led to the emergence of various digital comments that represent public views and emotions, necessitating technology capable of processing this data effectively. This study aims to examine user perceptions of the application of artificial intelligence in analyzing Indonesian-language social media comments. The method used was descriptive quantitative, with data collected through an online questionnaire involving sixty active social media users. The results indicate that artificial intelligence is considered effective in helping to quickly understand public sentiment and opinion, but still faces challenges in interpreting casual language and typical Indonesian social contexts. The study's conclusions indicate that users have a positive view of the application of artificial intelligence, although further development and ethical oversight are still needed.

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